Granular Google Analytics Campaign / UTM data

Hi all,

I am struggling to get really detailed data out of Google Analytics, I know I can export it from GA to say to CSV but is there a way in DOMO to get more details out than just main UTM_CAMPAIGN parameter. 

 

As per Google we can use:

 

Campaign Source

utm_source

Required.

Use utm_source to identify a search engine, newsletter name, or other source.

Example: google

Campaign Medium

utm_medium

Required.

Use utm_medium to identify a medium such as email or cost-per- click.

Example: cpc

Campaign Name

utm_campaign

Required.

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: utm_campaign=spring_sale

Campaign Term

utm_term

Used for paid search. Use utm_term to note the keywords for this ad.

Example: running+shoes

Campaign Content

utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink

Best Answer

  • cjack-PML
    Accepted Answer

    Navigate to custom report and look under traffic sources.

     

    Check:

    Ad Content > content

    Campaign

    Keyword > term

    Medium

    Source

    utm.png 40.3K

Answers

  • Thank you for sharing this with me, I was going crazy by not being able to figure out how to go beyond the provided data views! Muchas gracias!