Google Analytics - Innaccurate Avg. Session Duration and Pages/Session Data
Sorry if this has already been asked, I could not find a similar enough question in the forums.
Recently I have had a lot of difficulty matching my Google Analytics data in Domo.
For instance I have a campaign where it is important to be able to drill down to show
A certain Source/Medium, a set Campaign Name and traffic by Ad Content.
From these dimensions, I need to show Average Session Duration and Pages/Session.
In one example, I am looking at traffic from July 2020 for users arriving via just one source/medium and via my campaign. When replicating this filter in GA and Domo I get an Average Session Duration of 9 and 30.11 seconds respectively. When I change to Pages / Session, I get 1.26 and 0.52 respectively. Obviously both are way off the GA figures.
In an attempt to improve accuracy, I am only pulling through very few metrics and dimensions:
Avg Session Duration, Bounce Rate, Sessions, Pages / Session
Date, Source/Medium, Ad Content, Campaign